THE CHALLENGE •
A New England author requested an email blast, New York Times Book Review advertisement, and postcard to promote his recently-published novella, Einstein’s Rabbi.
THE APPROACH • •
For the email blast, JasperLitho incorporated the space-time continuum that he (and Einstein) probed; the background leads the eye dimensionally without detracting from the text. The Book Review ad utilizes a clean white lettering on black background, leading the readers’ eyes directly to the text. The postcard is a reproduction of the book’s cover, resized and formatted.
THE RESULTS • • •
All three pieces have contributed to a dramatic increase in web hits, book sales, and correspondence.
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